Hospitality · Product reel
5 to go
Fifteen seconds for the coffee chain's autumn drink, the PumpKing spice latte: one opening line, what's in the cup, hot or cold, the size and the price.
- Format
- Vertical, 9:16
- Type
- Motion graphics
- Product
- PumpKing spice latte
- Language
- Romanian
The reel
Made by Silviu Chișcăreanu for 5 to go. It has sound, so it plays when you press play and not before.
- One line to open
- A dark card, the words 5 to go prezintă, then the line the whole reel hangs on: Toamna are un nou rege, autumn has a new king.
- The name lands with the cup
- The card gives way to orange and the drink arrives under its name, PumpKing, set big enough to read with the sound off.
- Six ingredients, counted in
- Under the heading Din ce e făcut un rege (what a king is made of), a numbered list builds a line at a time: pumpkin-flavoured syrup, milk, a shot of espresso, whipped cream, cinnamon, Oreo pieces.
- Hot or cold gets its own frame
- The screen splits into a warm half and a cool half, because the drink is served both ways.
- The price comes last
- 350 ml, 13 lei, and the 5 to go roundel. The cup holds its place on screen from its first frame to the last.
What the reel does
- Names the drink before it explains it.
- Shows what's in the cup, line by line.
- Ends on the size and the price.
There are no view counts on this page, because we haven't measured any we could stand behind. The reel is above: press play.
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