Services · Performance
SEO & Content
Technical repair first, then content written for people who are ready to buy.
Most SEO engagements produce a lot of traffic that never buys anything. The reporting looks healthy because sessions rose; the pipeline does not move because the traffic was never in the market.
We work from the bottom of the funnel up. The pages that describe what you sell, to whom, and at what price come first. They convert, they rank faster than broad informational content, and they tell you within a quarter whether the channel is worth continued investment.
What's included
- Technical audit and repair
- Crawlability, index bloat, site speed, internal linking, structured data, redirects. The unglamorous work that gates everything else.
- Keyword and intent mapping
- Terms mapped to buying stage and to the page that should own them, with commercial intent prioritised.
- Commercial page production
- Service, solution and comparison pages built to rank and to turn readers into enquiries.
- Content production
- Written by people who understand the offer. Every piece has a job and a page it supports.
- Internal link architecture
- The most under-used lever in SEO and one of the cheapest to fix.
- Reporting against pipeline
- We track rankings, but what we report is the leads that came from search.
How we work
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01
Audit
Two paid weeks: technical crawl, content inventory, competitor gap, current organic conversion.
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02
Fix the foundation
Technical repair comes first. Content on a broken site is money wasted.
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03
Build commercial pages
Bottom-of-funnel first, because it converts and proves the channel fastest.
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04
Expand
Upward into the funnel once the commercial layer is earning.
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05
Measure
Qualified leads from organic, reported monthly against the baseline we recorded at the start.
What we won't do
Scope we decline. Better to hear it now than from an invoice.
- Publish high volumes of low-value content. It is cheap to produce, it does not rank any more, and it damages the rest of the site.
- Buy links. It is a risk we will not take with an asset you own.
- Promise rankings by a date. Anyone who does is guessing, and you should treat that as disqualifying.
Questions
Technical fixes can move things within weeks. New commercial pages typically take three to six months to mature, longer in competitive categories. After the audit we'll give you an estimate for your specific situation.
Yes, or we work with your writers and handle strategy, briefs and technical implementation, whichever is the better use of the budget.
Sometimes it is not. If your category has no search volume with buying intent, we will say so and put the budget into paid or into conversion work instead.
Related services
Start with a paid audit.
Two weeks on your site, funnel and analytics. You keep the findings whether or not you hire us.
Book a Free Strategy Call