Services · Performance
Paid Advertising
Google, Meta and TikTok run as one budget against one blended target, in your own ad accounts, with no markup on your media.
Most agencies report per channel because it is easier to look good that way. Google takes credit for the branded search that Meta created; Meta claims the purchase that would have happened anyway. Both dashboards look excellent while the business grows slowly.
We run all paid channels as a single budget against one blended target: cost per qualified lead, or cost per purchase after returns. If a channel cannot earn its place against that number, we turn it off and tell you why.
What's included
- Account structure
- Rebuilt around your margin and your sales cycle.
- Creative production
- Ad creative is the highest-leverage variable on paid social. We produce and test it continuously, so the same three assets never run for a whole quarter.
- Landing pages
- Built by the same team that runs the campaign, changed within days of what the data shows.
- Blended reporting
- One number across channels, checked against your own sales records.
- Budget management
- Your media stays on your cards. We take no commission and no markup on spend.
- Weekly note
- One page: what we tested, what it cost, what happens next.
How we work
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01
Audit
Two paid weeks in your ad accounts and analytics. You keep the findings regardless.
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02
Fix tracking
Nothing meaningful can be optimised against numbers you do not trust. Tracking comes first.
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03
Restructure
Accounts rebuilt against a blended target with clean, comparable tests.
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04
Test weekly
Creative, audiences, landing pages, budget allocation.
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05
Scale what works
Compound the winners, kill the losers, report both.
What we won't do
Scope we decline. Better to hear it now than from an invoice.
- Charge a percentage of your media spend. It pays us to spend more of your money, which is the wrong incentive.
- Run campaigns to a landing page we believe cannot convert. We will fix the page first or decline the work.
- Promise a specific ROAS before seeing your margins, your data and your sales process.
Questions
A flat monthly fee, published on our rates page. Never a percentage of spend, and never a markup on media.
You do, in your name, from day one. That includes pixels, conversion history and creative files. If you leave, everything transfers within five business days.
Usually within a fortnight of starting, provided tracking is trustworthy. If it isn't, we fix it first. Spending against unreliable data wastes more money than the delay costs.
Enough for the platform to exit the learning phase and for tests to reach significance in reasonable time. We will tell you honestly on the first call if your budget is too small for this to work.
Related services
Start with a paid audit.
Two weeks on your site, funnel and analytics. You keep the findings whether or not you hire us.
Book a Free Strategy Call